Twelve Links Club

Monthly Charm Subscription 

Please note: This subscription is for customers who already own a MIMI bracelet or necklace. A starter piece is not included. The Star charm shown is for illustration — your charm will be revealed each month as part of your Twelve Links journey.

Already have your MIMI piece?

Whether your MIMI was a gift, or you simply want to begin collecting your links, you can join the Twelve Links Club at any time.

For £9.99 a month, a new surprise meaningful charm will arrive each month — ready to add to your MIMI and become part of your story.

Each link is a little reminder to pause, reflect and keep becoming.

£9.99 per month
Monthly charm + meaning card
A new link to your MIMI story each month

This subscription does not include a bracelet or necklace. You’ll need a MIMI starter piece to add your monthly charms to.

Charm Details

• Premium 304-grade stainless steel
• Gold: 14K gold vacuum plated finish, approx. 0.6 microns
• Silver: Uncoated polished stainless steel
• Nickel-free & lead-free
• Tarnish & fade resistant under normal wear
• Water-resistant and designed for everyday wear
• Tested to meet EU REACH requirements for nickel release, lead & cadmium
• Designed to attach to your MIMI Starter Piece
• Available in Gold or Silver

Charm Care

Your MIMI charm is designed to be worn and enjoyed. To keep it looking its best, avoid prolonged contact with perfume, lotions, cleaning products and other chemicals. Although water-resistant, we recommend removing your jewellery before showering or swimming to help preserve its finish.

Build Your Story, Link By Link.